01
Your online store
Fotyra scans your website and your product pages, capturing every detail.
Watch the e-commerce ad studio turn one product page into finished video ads.
Direct it like a pro in a few clicks: scenes, camera, lighting, wardrobe, location, dialogue. Or leave every dial on Auto and let the studio direct from your brand, your products and what works in your market. Mix the two however you like.
How it works
Your e-commerce store becomes ads in four steps.
02
Brand · Product · Spokesmodel DNA
Brand DNA
Product DNA
Persona DNA
Your brand, products and personas, plus the guardrails and ad formats every render has to obey.
03
You direct, or the crew does
Ideation
Art Director
Performance Strategist
QA Lead
Copywriter
Creative Director
Scenes, camera, lighting, wardrobe: set what you care about, leave the rest on Auto.
04
Generate creative ads
✦
On-brand ads in every size you need, as many as you want to test.
The director’s board
Direct it like a pro in a few clicks, or don’t lift a finger.
Scenes, camera moves, lighting, wardrobe, location, dialogue. Not templates — real controls. Turn the dials you care about, leave the rest on Auto, and the crew fills in the gaps from your brand, your product and what works in your market.
Boldness
QuietBalancedBoldLoud
Mood & energy
CalmWarmPlayfulCharged
Look
NaturalEditorialCinematicRetro
Answer those three and you can stop there. The crew works out the other forty from your brand.
WardrobeOccasion / PartySame persona · every outfit
WardrobeAuto
Body PosturesAuto
Frame & ProductAuto
Additional director controls
Scenes & shot listEstablishing, hero, detail and reveal, sequenced before anything renders
Camera & movementPush-in, dolly, orbit, handheld, locked-off, rack focus
LightingSoft daylight, hard key, golden hour, low-key, neon, backlit
Location & setStudio cyc, apartment, street, coastline, editorial set
Dialogue & narrationScript, voice-over tone, pacing, language, accent
Expression & makeupWarm, candid, deadpan or editorial, and the beat it lands on
Sound & musicScore, sound design, ambience and the rhythm of the cut
Scenes & shot listEstablishing, hero, detail and reveal, sequenced before anything rendersCamera & movementPush-in, dolly, orbit, handheld, locked-off, rack focusLightingSoft daylight, hard key, golden hour, low-key, neon, backlitLocation & setStudio cyc, apartment, street, coastline, editorial setDialogue & narrationScript, voice-over tone, pacing, language, accentExpression & makeupWarm, candid, deadpan or editorial, and the beat it lands onSound & musicScore, sound design, ambience and the rhythm of the cutTurn one dial or twenty. Whatever you leave alone, the crew decides on‑brand, and your persona stays the same person in every frame, wardrobe to wardrobe, shot to shot.
Your crewReal agency roles.
Real agency roles.
You give the notes.
A creative director, art director, film director, copywriter, performance strategist and continuity supervisor. Give them notes and they follow them. Give them nothing and they work from your brand.
Creative Director
Sets the conceptArt Director & Copywriter
The words and the lookFilm Director
Camera, lighting, scenesPerformance Strategist
Hooks built to sellContinuity Supervisor
Keeps your product exact Studio reel · AI video adsBeauty, sportswear and energy films, UGC ads:
Beauty, sportswear and energy films, UGC ads:
one AI studio, end to end.
Spec ads made entirely in Fotyra E-Commerce Ad Studio: 16:9 brand films and 9:16 UGC, scripted, cast and voiced by AI spokesmodels. Here are 12 of 69 — tap any ad to watch with sound, or open a category for the full set.
Gymshark · Geo Seamless Long Sleeve
The Silent Rep
Nothing to prove and nobody to prove it to. An empty sunlit gym, a loaded bar, a grip set without ceremony, and a top that has to look right at the top of the pull. Fifteen music-driven seconds of Gymshark spec film that trusts the lift to carry the ad — no voice-over, no hype.
Scout Motors · Traveler
The Hard Way
The hard way is not a route, it is a question about the person holding the wheel. Dust hanging in low canyon sun, a granite dome at dusk, and a line taken on purpose when an easier one existed. A 14-second Scout Traveler spec film for the driver who is ordinary on Tuesday and not on Saturday.
Kylie Cosmetics · Supple Kiss Lip Glaze
A Way Back to Yourself
Not a transformation — a return. Flat on a backstage floor between the wardrobe rails, then a bulb-lit mirror and the smallest possible intervention. A 14-second vertical Kylie Cosmetics film for Supple Kiss Lip Glaze that lowers the stakes on purpose: ready is closer than it currently feels.
Sutra · Flow
The Wall of Clocks
Your day can keep shouting. Answering it is optional. Pocket watches hanging and ticking from an open desert sky, and a giant clock face used as a doorway out. A surreal 15-second Sutra Flow spot that makes a feeling literal — strangeness as the differentiator in a category of stock sunsets.
Red Bull · Zero
Own the Millisecond
Races are lost in units too small to feel. Berms, a gap jump and dusty golden light, cut to the rhythm of a rider counting in fractions nobody watching can see. A 15-second Red Bull Zero film that turns a sugar-free line extension into a precision argument.
Under Armour · UA Meridian Mesh
The Silent Club Protest
A gym built for classes, used for something heavier. She chalks up and loads a barbell in a room designed to keep her polite, and the protest stays completely silent. A 15-second vertical Under Armour spec ad for the women's UA Meridian Mesh set — permission written as refusal.
Fenty Beauty · Body Lava Body Luminizer
Just Light Catching
The night-out look is finished and something is still missing. Not sparkle, which reads as effort, but light: a pump into the palm in a loft at golden hour and one sweep across the collarbones that the sunset finishes for her. A 16-second creator-style Fenty Beauty ad for Body Lava Body Luminizer, the finishing-step testimonial, ending the way the format asks — with a link.
Red Bull · The Peach Edition
The Midnight Canvas
A blank canvas is an accusation. Orange and black falling into place in a concrete studio while doubt sits in the room like a shadow that has to be painted over. A 15-second Red Bull Peach Edition film in the brand's culture lane — the same nerve as the sports work, no board required.
Gymshark · Geo Seamless Long Sleeve
Asphalt Grit
Rain on a training-ground tunnel sounds like applause, if you want it to. This film is for the player who practises when the stands are empty, and it lets you feel the cold: water off the helmet grille, wet turf under the cuts, the metal echo of the corridor. Nothing is said; the effort is the script. The long sleeve stays under the pads the whole way through, which is where a base layer earns its keep and where most ads never bother to show one. Fifteen music-driven seconds of Gymshark spec film for the Geo Seamless Long Sleeve, the wordless one of the Asphalt pair, with its square cut alongside.
Fenty Beauty · Body Lava Body Luminizer
The Glow Liberation, Take Two
Same brief, same bathroom, same satin, and the studio's second read of it. Tighter from the first frame, the luminizer pressed straight onto the fingertips instead of into the palm, the sweep caught from the front so the sheen turns as she does, and a script trimmed by a beat. Ten seconds of Fenty Beauty Body Lava to watch beside the first take, for what changes when only the direction does.
Kylie Cosmetics · Plumping Powder Matte Lip
Chamber of Pink
A shade worn like a mood rather than a color. A backlit vanity mirror, brown satin, and a claim that skips the formula entirely — it changes how she stands. Ten seconds of Kylie Cosmetics UGC for the Plumping Powder Matte Lip, cut for TikTok and closing on save-this.
FYMNSI · Short-Sleeve One-Piece Swimsuit
Crossing the Horizon
Somewhere past the last swell is the place you came for, and the film puts you on the way there. The jet ski leaps and the spray goes cold on your face; the sea stack rises ahead like a promise; the light is that early gold that makes any plan feel possible. The feeling is not thrill so much as capability. Her body is doing something big and nothing about the suit is in the way, and that is the advertising move: coverage shown as freedom rather than modesty, landed by the voice-over, arrive ready for the horizon. Fifteen seconds of FYMNSI spec film for the short-sleeve one-piece at the 1:1 feed ratio.
Spec films and UGC-style ads, co-directed and produced with AI in Fotyra E-Commerce Ad Studio to demonstrate studio capability. Not affiliated with, sponsored by, or endorsed by the brands shown. Spec creative like this is common practice among agencies and artists showcasing their craft. Product names and marks belong to their respective owners.
Static ads · AI product photographyStatic ads and AI product photography,
Static ads and AI product photography,
on-brand in every variation.
AI static ads, art-directed and produced in Fotyra E-Commerce Ad Studio, across skincare, energy drinks, off-road SUVs, sportswear and swimwear: lifestyle photography, product packshots and headline ads, built from Brand and Product DNA at 9:16 and 1:1. Tap any ad to view it full-size.
Gymshark · Running Tight Shorts
Running Tight Shorts headline ad
"Barely There. Still Moving". Hard sun on a coral wall, a white shirt caught mid-shrug, a wink back over the shoulder, "Pull On Yours" as the button. The subhead says what the shorts are for: a super-lightweight feel that keeps the focus on the run, not the outfit. A headline ad with the whole argument on the image, built to introduce the shorts to cold audiences.
9:16 · Meta · TikTok · Google
RéVive · Renewal cream
Renewal cream headline ad
"Renewed, Glowing Skin By Morning". You know this light: the first sun through a linen curtain, the kind that makes anyone look rested. The ad borrows it. Her smile reads as a good night's sleep rather than makeup, and the jar waits below on cream stone like the reason for it. RéVive's first product sold as the feeling of a good morning, with the claim hedged the way the house always hedges it: a headline ad for the shopper who wants the result named plainly and trusted quietly.
9:16 · Meta · TikTok · Google
Red Bull · Energy Drink
Energy Drink lifestyle
A climber mid-leap, water spraying beside the can on blue. Pure kinetic energy in one frame. The kind of energy-drink ad that earns attention in a crowded feed.
9:16 · Meta · TikTok · Google
Scout Motors · Traveler
Traveler headline ad
Dust off the front tires, a canyon ridge behind her, the headline landing before the subhead even loads: "The Ridge Gives Way". An off-road hero shot built to stop the scroll on spec.
1:1 · Meta · TikTok · Google
FYMNSI · One-piece swimsuit
One-piece swimsuit headline ad
"Light Fabric, Wide Open Day". The towel has become a cliff top and she is walking across it barefoot, petals lifting in the breeze, a turquoise cove far below. It feels like the first morning of a trip, before anything has gone wrong. The suit reads as clothing you could live a whole day in, which is exactly the promise: pack it and the day gets bigger. A headline ad for the shopper planning the trip, not just the beach.
9:16 · Meta · TikTok · Google
Kylie Cosmetics · Supple Kiss Lip Glaze
Supple Kiss Lip Glaze headline ad
"A cool gloss on warm lips". Wand on the lip, cap in hand, the open bottle tilted into frame, "try the glaze" as the button. The application shot, warm and close, for the shopper who wants to see the texture before the price.
9:16 · Meta · TikTok · Google
Red Bull · Zero
Zero product hero
The can frozen inside a block of ice, "Locked in ice" on top. Red Bull Zero as a product hero, clean, cold and Shopping-thumbnail ready.
9:16 · Meta · TikTok · Google
Gymshark · Running Pocket Shorts
Running Pocket Shorts portrait
Hands in her hair, a pout at the lens, one hard shadow on white. Nothing to hide behind, which is the point: the pocket shorts and the bra are the whole outfit, not something to dress around, and they hold up under the plainest light there is. A studio portrait for the shopper who wants to see the fit before the mood.
9:16 · Meta · TikTok · Google
Scout Motors · Traveler
Traveler headline ad
Water breaking across the hood mid-crossing, a quiet forest river, the headline landing on the splash: "The Crossing Takes Its Breath". Capability sold in one frame, no spec sheet required.
1:1 · Meta · TikTok · Google
Under Armour · UA Arc '96
UA Arc '96 headline ad
"Take the day with you". Coffee in hand, tote on the shoulder, the Arc '96 doing the errands. A headline ad that sells the retro runner as an everyday shoe, not gym kit.
9:16 · Meta · TikTok · Google
Concept ads, art-directed and produced with AI in Fotyra E-Commerce Ad Studio for demonstration only. Not affiliated with, sponsored by, or endorsed by the brands shown. Spec creative like this is common practice among agencies and artists showcasing their craft. Product names and marks belong to their respective owners.
Why FotyraAn e-commerce ad studio,
An e-commerce ad studio,
not a content faucet.
An e-commerce ad studio engineered for brand fidelity, real performance and scale. Six things a prompt-and-pray generator can't do.
Agentic creative team
A creative team, not a prompt box.
A Creative Director, Quality Director, Performance Strategist and Continuity Supervisor plan, score and refine every concept before a single pixel is generated. Real agency roles, minus the retainer.
Fidelity lock
Your product & model, exact.
A QA agent checks every render against your product and spokesmodel reference sheets for shape, colour, label and face, then regenerates on any drift. No warped bottles, melted logos or a stranger's face.
On-brand by construction
Never off-message.
Palette, typography, products and persona are enforced on every generation, so brand truth is structural, built into the system itself, not a prompt you hope holds.
Director-level control
Direct every frame, or don't.
Set boldness, world, framing, wardrobe, lighting, body posture and expression when you have a vision; leave any dial on Auto and the crew decides, on-brand. Total creative control without the busywork.
Closed feedback loop
Gets sharper every round.
Approval Memory captures every accept and reject, so each round lands more on-brand than the last. The agent plans from your real decisions, not vibes.
SoonLive CTR & ROAS from a connected ad account
End-to-end production
From store to campaign-ready.
One brief becomes static ads, product shots, infographics, UGC, product B-roll and cinematic ads, and every asset is approved by a human before it ships. Nothing goes out on autopilot.
SoonNative scheduling & publishing to Instagram, Facebook, TikTok and YouTube
Best model for the job
We pay for the good models. Video runs on Seedance 2.0, stills on Gemini Nano Banana and GPT Image 2, and every shot goes to whichever one is strongest for it rather than whichever is cheapest to run. Cheap models are cheap for a reason, and it shows in the render.
✦ Built for growthMore variations.
More variations.
Total control.
Zero busywork.
Direct a full campaign in minutesWhat took a crew, a set and three weeks is now a few clicks.
Higher-converting, on-brand adsEvery asset enforces your palette, voice & proof.
Scale across products & platformsOne catalogue, every channel and format.
Pricing
AI ad creative priced like a tool. Delivers like a studio.
1 month off on yearly plans
MonthlyAnnual
Starter
Get on brand
$199/mo
600 credits / month
≈ 75 videos or ≈ 120 imagesApproximate. Based on a 480px, 10-second video generated with Seedance 2.0 Fast — longer or higher-resolution renders cost more credits.
- ≈ 17 products + 4 spokesmodels (setup credits included)
- Unlimited seats
- 2 Projects
- Onboarding: Self-serve
Most popularMid-Market
Scale production
$599/mo
2,000 credits / month
≈ 250 videos or ≈ 400 imagesApproximate. Based on a 480px, 10-second video generated with Seedance 2.0 Fast — longer or higher-resolution renders cost more credits.
- ≈ 51 products + 8 spokesmodels (setup credits included)
- Unlimited seats
- 5 projects
- Onboarding: Support Included
Enterprise
Run a studio
From$2,499/mo
7,500 credits / month
≈ 937 videos or ≈ 1500 imagesApproximate. Based on a 480px, 10-second video generated with Seedance 2.0 Fast — longer or higher-resolution renders cost more credits.
- ≈ 170 products + 20 spokesmodels (setup credits included)
- Unlimited seats
- 20 projects
- Onboarding: Included, dedicated
Try Fotyra
See it work
Just to test a few ads on one product, before you start real work.
$29/mo
90 credits / month
≈ 11 videos or ≈ 18 imagesApproximate. Based on a 480px, 10-second video generated with Seedance 2.0 Fast — longer or higher-resolution renders cost more credits.
- ≈ 1 product (setup credit included)
- 1 project
- Onboarding: Self-serve
Brand DNA, built from your website, on every plan.
400+ data points about your brand, read from your site before the first ad is made.
- Visual profile
- Market
- Customer segments
- Buying triggers
- Messaging
- Competitors
* Asset, product and spokesmodel figures are estimates of what your credits buy at current settings — not quotas. Credits are the only limit: today an image costs about 3 credits, and setting up a product about 15. Spend them however you like.
Frequently askedAI ad creative questions,
AI ad creative questions,
answered.
UGC videos, cinematic ads, static ads and product photography, for Shopify, Amazon and every kind of e-commerce and fashion store.
Fotyra is a self-serve AI e-commerce and fashion ad studio. It reads your online store (or the assets you upload) to build your Brand, Product and Persona DNA, then a team of AI creative agents plans and generates on-brand ad creative: UGC-style video ads, cinematic video ads, product B-roll, static ads, product photography and product infographics, sized for Meta (Facebook and Instagram), TikTok, YouTube and Google. A person on your team approves every asset before it ships; nothing auto-publishes.
An e-commerce ad studio is a system that produces a store's advertising creative end to end: planning the campaign, generating the assets and keeping every one of them on-brand, instead of leaving you to brief an agency or prompt a raw image generator. Fotyra does this for e-commerce and fashion brands: it reads your store once, then turns it into static ads, product photography, product infographics, UGC-style video, product B-roll and cinematic video ads on demand.
How Fotyra is builtBoth. Set director-level controls: boldness, wardrobe, framing, lighting, expression and posture, when you have a vision, or leave any dial on Auto and the creative team decides, on-brand. Every concept comes with its script or brief, and you can adjust and regenerate.
The things a director controls on a real set. Scenes and the shot list (establishing, hero, detail, reveal). Camera and movement: push-in, dolly, dolly, orbit, handheld, locked-off, rack focus. Lighting: soft daylight, hard key, golden hour, low-key, neon, backlit. Location and set. Wardrobe, body posture and framing. Expression and makeup. Dialogue and narration: the script itself, voice-over tone, pacing and language. Plus boldness, mood and overall look. Every one of them has an Auto setting, so you only touch what you care about.
Yes, and that is how most people work. Each control is set independently, so you can fix the wardrobe and the camera move, leave lighting, location and dialogue on Auto, and the creative team fills those in from your Brand DNA. Nothing forces you into all-manual or all-automatic. The dials you have not touched are simply the ones the crew decides.
In four steps. 1) Fotyra scans your storefront for products, copy, palette, typography and imagery, or you upload assets. 2) It distils that into versioned Brand, Product and Persona DNA. 3) A team of AI agents (Creative Director, Art Director, Copywriter, Film Director, Performance Strategist, Continuity Supervisor and more) plans, scripts and scores each concept before anything is generated. 4) On-brand assets land in your review queue for approval. Setup takes minutes, and the first batch arrives in the same session.
No. There is no prompt engineering. The AI creative team plans, writes and directs each campaign from your DNA. You review, adjust director-level controls if you want to, and approve. Founders, marketers and agencies use Fotyra without a designer or video editor in the loop.
Premium ones, picked per job. Video runs on Seedance 2.0, stills on Gemini Nano Banana and GPT Image 2, and each shot is routed to whichever model is strongest for it rather than whichever is cheapest to run. You never choose a model or write a prompt for one. Because that choice sits inside the studio, we can move to a better model the week it ships and your workflow does not change.
Yes. Fotyra generates AI UGC ads: creator-style, talk-to-camera vertical videos (9:16 for TikTok, Instagram Reels, YouTube Shorts and Stories) with an AI spokesmodel, a scripted hook, product-in-hand shots, voice-over and a call to action. Because the persona, product and script are all generated on-brand, you can test dozens of hooks and angles without briefing creators or shipping product samples. Fotyra is software, not a creator marketplace: the ‘creator’ is an AI persona you design and own.
Yes. Alongside UGC, Fotyra generates cinematic AI video ads: directed spots with scripted scenes, AI spokesmodels, product hero shots, voice-over and sound, from 15-second spots to 60-second brand films, in 16:9 for YouTube and landscape placements and 9:16 for vertical feeds. A Film Director agent plans shots and continuity, and the fidelity agent keeps the product and persona exact across scenes. See the studio reel on the home page for beauty, action and culture examples.
Run a mix. Meta’s Andromeda ranking and TikTok’s creative systems reward creative diversity: more hooks, angles and formats give the algorithm more to match to different buyers, and brands testing at scale refresh 30–80 creatives a month. A practical split: UGC-style video for hooks and social proof, cinematic video for brand and launch moments, static ads and product photography for volume, retargeting and catalog. Fotyra produces all of them from the same Brand and Product DNA, so testing is a matter of credits, not production calendars.
Yes. From your Product DNA, Fotyra generates AI product photography: lifestyle shots with an AI spokesmodel, product-hero packshots, headline ads with on-image copy and a call to action, portrait ads and product infographics, on-brand and in as many variations as you want to test. Every render is checked against your product references so shape, label and colour stay true.
That is the point of Product DNA. Fotyra builds a reference model of each product covering shape, label, colour and finish, and a fidelity agent compares every render against those references and your spokesmodel references before it reaches you. Renders that drift are caught, not shipped. You still approve every asset, so nothing warped or off-model goes live.
Yes. Fotyra reads your Shopify storefront directly, reading products, collections, brand copy and imagery, to build your Brand and Product DNA. There is no app to install and no theme changes; you point Fotyra at your store URL. The ads it generates run on Meta, TikTok and Google, and the product images and B-roll can be used on your product pages too.
Yes. Fotyra creates on-model imagery and video for apparel: AI spokesmodels wearing your garments in lifestyle scenes, editorial portraits, product-hero flat shots and UGC-style try-on and haul-format videos. Wardrobe, framing, lighting, expression and posture are director-level controls, and the same persona can front an entire collection, so you get consistent, on-brand campaign creative without booking models, studios or shoots.
Yes. On-brand by construction. Your palette, typography, products and persona are enforced on every generation, the AI creative team plans within your Brand DNA, and a fidelity agent checks each render against your product and spokesmodel references before it reaches your review queue. Nothing goes out warped, off-palette or off-message.
It depends on the platform, and rules are moving. Check the current policy before you launch. As of 2026, TikTok requires realistic AI-generated or significantly AI-edited content, including ads, to carry its AI-generated label or a clear disclosure. Meta and YouTube label AI-generated creative and require self-disclosure for realistic altered content and for political and social-issue ads; ordinary product ads are usually labelled by the platform automatically. Amazon asks sellers to flag listing images with photorealistic AI-generated people. Our advice: turn the AI label on wherever it is offered. Disclosure has not been shown to hurt performance, and it keeps you compliant.
Your brand, products, personas and generated assets stay private to your account and are not shared with other customers. Nothing auto-publishes. Human review is the only gate before anything goes live, and Fotyra never posts to your channels. Your brand stays yours.
Fotyra runs on credit-based subscriptions from $29/month, with no long-term contracts and one month free on annual billing. Credits cover everything you generate, so a month buys more of the simpler formats than of video. See the pricing page for every plan and what each month of credits produces.
See full pricingYes. If you would rather not set things up yourself, our team will onboard you white-glove style: we scan your store or take your assets, build and tune your Brand, Product and Persona DNA with you, design your first AI spokesmodels, plan your first campaigns across UGC, cinematic and static, and review the first batch together so you start with on-brand ads and a team that knows the tool. Book a call and we will take it from there.
Book onboarding with our teamStill deciding? Turn your store into a creative engine in minutes, and approve every ad before it ships.
Secure · Private · Your brand stays yours